What are Google AdWords Call-Only ad campaigns?
A call-only campaign is a pay-per-click strategy with the sole purpose of generating phone calls to your business. The ad will be displayed only on mobile devices and your ad will have a click-to-call feature, so when the potential customer clicks on your ad they will call your business instead of being directed to your website. Google AdWords call-only ad campaigns are set up to increase the number of phone call leads to your business.
How do I make sure I get quality phone call leads?
Within Google AdWords, you can pinpoint the geographic location in which your ads will be served in addition to setting your keywords. For instance, if you are a dentist in Columbus, OH, you might choose to narrow your location target to Columbus, OH or specific zip codes in that area. First, determine how far your potential patient would be willing to drive to get to your office for determining your location target. Choose keywords that potential patients would be searching for such as invisalign, dentist, braces, root canal, wisdom teeth, dentist near me, teeth whitening, etc. There are many other targeting practices that contribute to receiving the best phone calls that can be pursued in addition to location and keyword targeting.
Are Google AdWords Call-Only call Leads good for my business?
If you are looking for phone calls, then the answer is “yes”. A phone call is typically “I need your product or service now” and if your available to answer the phone, then your company is an option. Some business categories that have seen great results are urgent medical care, dental services, restaurant delivery services, emergency veterinary care, HVAC companies, and auto repair. Don’t worry if your industry is not on the list. The listed industries are focused on emergency or “I need your product or service now,” but there are many other business categories that utilize Google AdWords Call-Only campaigns for a beginning phone call that leads into future meetings.
How do I prepare for more phone calls?
When receiving incoming calls, you’ll want to make sure you are able to answer each phone call effectively. You also don’t want these phone call leads piling up in your voicemail.
Here are 4 tips to be ready for the influx of phone calls:
1. When can you answer the phone?
Within Google AdWords, you can dictate when your ad will be present. If you know that you or your sales team can be available for phone calls from 9 AM – 5 PM, then serve your ad within this timeframe.
2. Answer the phone professionally
Greet the caller with confidence, take the time to introduce yourself and ask how you can be of assistance. We like to say “answer the phone with a smile.”
3. Be informative and prepare a script
When talking to the customer, you have to realize they found you over the phone and not on their desktop. With this being said, the customer might not be as informed of your products or services, so it’s important to be informative and clear. Also, have a script so you can have a productive conversation and know what your goal is with next steps for each phone conversation.
4. Record and track phone calls
It is always a good idea to record your phone conversations for learning purposes. Listening to yourself on the phone will help you acknowledge ways for improvement.
I like what I hear. How do I get started?
Contact Pizzazz Group at customer@pizzazzgroup.com or by calling (614) 350-1681 today to discuss strategies, expected phone call ranges and associated costs!